The Truth Behind Fashion Deals: Why We Choose a Different Path
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The Truth Behind Fashion Deals: Why We Choose a Different Path


In a world full of fleeting trends and fleeting deals, the fashion industry sells illusions.

We sell truth that lasts.

Walk into today’s retail world, and you’ll see the usual suspects: flat 30% off, flat 50% off, flat 70% off; buy one get one free; bundle offers; flash sales; free gifts with purchase; cashback rewards; buy more, save more deals; charm pricing; Stock indicator — Only 2 left;free shipping promises; and countdown timers shouting, Buy now or miss out!

From annual mega sales and exchange schemes to festive-season promotions, end-of-season clearances, and Buy Now–Pay Later financing — the cycle never stops.

No company ever gives you these perks out of their own pocket. Instead, the cost is subtly built into the price of the products you purchase. Whether it’s discounts, “buy one, get one free,” gifts, or other promotional offers, the value ultimately comes from you.

This practice isn’t limited to the fashion industry. It’s standard across consumer sectors, including Retail E-Commerce, Food Beverage, Consumer Electronics Appliances, Travel Hospitality, Health Wellness, Education Online Learning, Banking Finance, Entertainment Streaming, Jewelry Luxury Goods and FMCG.

These aren’t random acts of generosity. They are carefully designed marketing systems that create urgency, trigger impulse purchases, and keep you from slowing down to question the quality, the fairness of the price, or the values of the brand behind them.

The result for many shoppers? Purchases they didn’t truly need. Items that sometimes fail to last. A lingering sense of having paid for clever marketing rather than enduring value.

At Allez France, we refuse to follow that script.

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